Informed guide on selling big-ticket items to senior executives
Do you enthusiastically look forward to having someone stop by to sell you something Probably not. But how do you feel when a trusted adviser comes in to help enhance your strategy You're grateful for the counselor's time and valuable advice. If you want the welcome mat to be out when you call, heed sales expert Marc Miller, who shows salespeople how to change their image from product hustlers to strategic consultants. Even if some of its strategies seem hard to achieve, getAbstract believes that this book is useful for salespeople who handle big-ticket products and services with extended "sales cycles," those who sell entirely new products or methods, or those selling commodities who need to shift customers' concerns from price to value.